Merrell College Ambassador Program


Get People Outside! Get Outfitted By Merrell! Share Your Story!
Deadline is September 30th!

About the Merrell College Ambassador Program
Outdoor Nation and Merrell are looking for 12 college ambassadors empowered and excited to get more students outside! That’s right, Merrell wants you influencers who love being outside to join our team.

Basic Requirements:
  • Large social network (an on-the-ground and online influencer)
  • Ability to rally people, getting them excited
  • Passionate about outdoor recreation and stewardship
Through a competitive process and leveraging its access to the college market, Outdoor Nation will work with Merrell to identify 12 college students to serve as the next class of this pioneering, awesome ambassador program. Each ambassador will be asked to develop and implement a semester-long strategy that engages his/her campus and community in outdoor recreation.

The ultimate goal of this exciting new program is for each ambassador to motivate, mobilize and engage at least 200 peers, especially outdoor novices, in regular outdoor recreation experiences. Successful programs will:
  • Engage college students’ ideas, energy and ingenuity in program development and campus outreach
  • Leverage the assets and infrastructure of college campuses (i.e. gear, transportation, marketing) to support outdoor experiences
  • Maximize social media platforms through creative campaigns to inspire outdoor activities – especially reaching diverse audiences
  • Encouraging people who don’t normally spend time outside to get outside.
Ambassadors will:
  1. Work with Merrell field representatives to engage a diverse range of new campus and community partners – organizing a minimum of five outdoor outings that include at least two on-campus clinics with Merrell representatives
  2. Promote outdoor recreation to key audiences including students and the public
  3. Create engaging content for social. Photos, videos and stories that they will share on campus, through social platforms and with Merrell. This may include:
    • Instagram ‘takeovers’ where our ambassadors would share their photos and stories on Merrell and campus social sites
    • Short videos used as a Vine collection of experiences
    • Op-eds and articles in their school newspaper to educate peers about local outdoor issues and inspire greater outdoor participation
Ultimately, ambassadors will receive career exposure and potential Merrell employment opportunities. So if you are interested in getting people outside, having fun and explore a career in the outdoors, apply today!
Details and How It Works
From November 2016 – June 2017, the Merrell College Ambassador Program will enable inspired students to build a strong connection between their campus communities and outdoor recreation through campus-wide activation, social outreach and enthusiasm for the outdoors.

Applications are being accepted from U.S. based currently enrolled college/university students who consider themselves outdoor enthusiasts and have the ability to rally their peers in support of outdoor activity. The deadline for application submission is September 30th at 11:59pm E.S.T.

Before you begin the application; make sure you can meet the following Ambassador requirements:
  1. Proposals must include details of the following activities:
    • A November or December campaign or outing that inspires outdoor activity
    • At least two outdoor outings/activities in spring 2017 that provide students with an outdoor recreation experience with a special focus on engaging a diverse range of new campus and community partners.
    • Two on-campus clinics in spring 2017 that you plan with your local Merrell Representative that promote a connection to the outdoors and raise brand awareness.
    • Social media campaigns that inspire outdoor activity within the campus community and that engage a diverse range of new campus and community partners. Innovation and reach is important!
  2. Each applicant will need to upload a YouTube video of why you want to be a Merrell ambassador and what your dream outdoor adventure would be. Provide the link to your video in the application where requested.
  3. Each Ambassador must have the written support from their college outdoor program / outing club – endorsing you as their representative and agreeing to work with you on organizing and implementing Ambassador outdoor outings. Download the Letter of Support HERE.
  4. Each Ambassador must agree and commit to implementing all of the tasks identified in this program. There is a time commitment that will be required in order to be successful, so each Ambassador must have time in their schedules this upcoming semester to be able to plan outdoor outings and activities, develop a relationship with your local Merrell Rep, produce outreach campaigns and regular social media content and be in regular communication with the Merrell team.

Ambassador Resources and Incentives
Each Ambassador will receive a $1,000 stipend and each corresponding college outdoor program will receive another $1,000 to go towards the outdoor outing in November/December and the outings during the spring semester.

Each Ambassador will also be fully outfitted by Merrell and armed with lots of Merrell give-a-ways to help incentive as much outdoor activity as possible.

At the end of the school year, Merrell will crown the top College Ambassador, which will include internship possibilities with Merrell, a featurette on Merrell’s U.S. social pages and a Merrell gift pack.
Selection and Notification Process
Criteria for the Merrell College Ambassador Program have been established by Merrell in partnership with the Outdoor Foundation. Based on a rigorous review and selection process, Ambassadors will be announced October 17, 2016.
Dates You Need to Know
September 30, 2016 - Deadline for submissions
October 17, 2016 - Ambassadors announced
Early November 2016 - Ambassadors provide bios and headshots
November/December 2016 - Social campaign or outdoor outing to inspire outdoor activity during the end of the semester/finals week
Spring 2017 Semester - 2 Ambassador outings, 2 Merrell Rep clinics and social media campaigns take place
May 31, 2017 - Deadline to submit Ambassador write-up and corresponding materials
Questions
Send any questions regarding this program to info@outdoorfoundation.org.




Click HERE to preview application.


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